Services
Hit a Marketing Home Run!
From Strategic Planning to Influencer Engagement, We Cover All Bases for Your Brand’s Success.
Supporting Subheading
Our Services
We offer a wide-range of support with an emphasis on using data to plan, execute and optimize.
Planning & Strategy
MARKETING PLAN
Develop and edit based on goals and performance
CHANNEL SELECTION
Audit current channels, determine which marketing channels will be effective & propose new channels
CAMPAIGN PROJECTIONS
Performance projections based on historical data, competitive data and industry benchmarks
COMPETITIVE ANALYSIS
Analysis of product/service features, marketing channels, messaging, creative, and budget
Site & App Optimization
SEARCH ENGINE OPTIMIZATION (SEO)
Audit, recommendations for on-page/off-page elements, content strategy, tools & link development
APP STORE OPTIMIZATION (ASO)
App Store & Google Play presence optimization, screenshots, video, messaging & more
SITE CONVERSION RATE / LANDING PAGES
Identify areas of improvement/drop-off, landing page development and optimization
Paid Media
SEARCH
Google, Bing, Amazon, Apple & others
SOCIAL
Facebook, Instagram, Twitter, Snap & TikTok paid advertising
DISPLAY
Google, Programmatic/DSP & Native ads
VIDEO
YouTube, paid social & OTT
MOBILE
Facebook, Google App Ads, mobile ad network & incentive-based platforms
Creative
COMPETITIVE ANALYSIS
Imagery & messaging for site/advertising
MESSAGING
Develop messaging for different audience segments
DEVELOPMENT
Creative development with designers using in-house or external resources
Social Media
SOCIAL AUDIT & CONTENT ASSESSMENT
Audit existing channels & content
SOCIAL MEDIA & CONTENT STRATEGY
Social media plan & strategy for content elements
EDITORIAL PLANNING & CALENDAR
Plan for all editorial elements with a schedule
COMMUNITY BUILDING & MANAGEMENT
Build community from scratch or growth of existing followers/fans
INFLUENCER CAMPAIGNS
Identification, outreach & management of relevant influencers
PROJECT/PROGRAM MANAGEMENT
Project management of social elements as part of a product/service
REPORTING
Frequent reporting on all social elements
Analytics & Reporting
WEB & MOBILE ANALYTICS
Audit & set up of Google Analytics (GA4)/Adobe Analytics, mobile analytics & attribution
CAMPAIGN TRACKING
Audit current channels, determine which marketing channels will be effective
REPORTING
Dashboards, weekly/monthly & ad hoc reporting of all channels